Hot on the tail of the New Year, and all those New Years Resolutions, it is nice to see Boots (the leading pharmacy store group in the UK) making an effort in trying to help people with the most common goals.
They have released a promotion called Change One Thing. This is aimed at the four most common New Years Resolutions, Losing Weight, Stopping Smoking, Having a Healthier Lifestyle and having Healthier Looking Skin.
If you’ve had trouble sticking to your resolutions in the past, you’re not alone. Half of us give up after just one week, usually because we’ve been unrealistic when setting our goals, try to do too much and don’t get the right support. Now in its third year, Boots Change One Thing is proof that concentrating on one thing works – we’ve helped thousands of people like you stick to their resolution. This year we’re here to help you lose weight, stop smoking, get healthier-looking skin or a healthier lifestyle. What are you waiting for? Just click on the one thing you want to change…
Now, obviously there is product placement with these four programs but I signed up just to see what it was like and must admit that what they are doing is good. They have access to questions and answers from experts, online action plans to help you, access to a community with other people sharing the same goal, as well as the ability to find an online buddy to help you achieve your goal.
All in all, seems to be a good system and a great idea.