I do not know how well known Peter Jones is in the US but here in the UK Peter Jones is an Entrepreneur who is part of the Dragons Den TV series. Dragons Den is an investment business show shown on the BBC.
I love Dragons Den, although I must admit that the last series has been turning more into a media circus with more “just for TV” business ideas being aired.
I have had Tycoon, the book by Peter Jones for quite a while and eventually got around to reading it.
For some reason, I never really took to Peter Jones when watching him on Dragons Den. He reminds me of somebody that I do not like so maybe this is the reason. I also sometimes disagree with his actions and opinions on Dragons Den but one thing you cannot argue with is the fact that he has amassed a great wealth on his own from his Mobile Phone companies.
Peter Jones has also endured the hard times when his first company went under. This makes me realize that Peter Jones has really earned the wealth that he now enjoys.
So, what about his book. Well, to be honest I was pleasantly surprised with the book and actually enjoyed it. It was one of those books which I thought I would not like so had pre-conceived ideas about it even before I had started it.
I do have a problem with the word “Tycoon“. It does not really strike me as a positive word when referring to wealth. The word drums up images of an overpaid sleazy businessman and the use of the word Tycoon in the book is in my opinion over the top. Each time I read about the “Tycoon Mindset” I cringed.
The book is split into eight chapters:
- The Ten Golden Rules
- Put Your Imagination to Work
- What’s the Big Idea?
- Planning and Pitching
- Ignition, Making it Happen
- Building Your Future
- My Time on TV
- Final Word
Now, being an entrepreneur myself, involved in a 2 year old start up business a lot of what this book promoted was what I was going through and it did offer some good advice.
The book started off quite weak and then greatly improved to the point where I really was getting benefit from the book. It is a book which I would recommend to anybody looking at starting a business.
I think this book will really only appeal to you if you are looking to make the jump into your own business or if you are already running your own small business and toying with the idea of looking for investment.
I would not rank this book in the same inspirational league as How to Get Rich by Felix Dennis but it is worth the read if you fall into the categories that I just mentioned.
Keeping on the theme of Dragons Den I am currently reading the book from James Caan. Review will follow and I am enjoying the book so far.
have you read this or other books from any of the Dragons Den investors? Would love to hear if you have.