If you are involved in social media then no doubt you will have heard of the book Crush It!, by Gary Vaynerchuck.
Gary Vaynerchuck is the guy behind WineLibrary.tv, the excellent video blog that has taken the Wine world by Storm.
Gary has a unique and passionate approach to his work and this is very clear from the reviews he offers via his site. He has built WineLibrary.tv to what it is today mainly by leveraging social media such as Facebook and Twitter.
This book is very up to date and covers cashing in on your passion by utilizing social media web services such as Facebook, YouTube, Vimeo, and Twitter.
Just looking at the back page of the book shows comments from people such as Tony Robbins, Kevin Rose and Tim Ferris. Hey, if these guys are reading this then shouldn’t you?
Take a quick look at the video below to get a taste of what Gary is about.
It is quite fitting that I first heard about this book via Twitter. Somebody who I follow had sent out a tweet regarding the fact that he had just ordered this book, and this was around 6 months before the launch date.
The book is about social media marketing and it has been excellently marketing via social media.
I used Twitter search to research the book further, having never heard of Gary or WineLibrary.tv and then proceeded straight over to Amazon and placed a pre-order for the book. This was some six months before the estimate release date for the book.
I got my book as soon as it was released and luckily, the coincided with a trip to the Lake District so I could make time to read it and see if the book lived up with the hype.
It is always hard to read a book that has had so much hype as you expect so much from it. Some of the best books I have ever read have been unknown books with catchy or absurd titles that have somehow called to me to read them.
The book consists of 142 pages in 13 chapters. It starts with a great opening chapter that covers who Gary is and where he started. The first chapter is titled “Passion is Everything” and it is easy to feel the passion that Gary has from simply reading this opening chapter.
The book then goes into explaining the model that Gary used in order to launch and make WineLibrary.tv into the successful site that it is today. His passion combined with an excellent work ethic and determination has shaped Gary’s future. He learned to leverage the tools at his disposal such as video blogging and Twitter to reach out to a very wide audience.
Gary reports some paltry results from traditional advertising such as billboards and then some amazing results from simply tweeting about discount codes and offers via Twitter. Traditional advertising is costly and hard to measure the return on investment where social media is generally free and the results are electronic so can be tracked with a good analytics program and a nugget of knowledge.
In summary, this is a very up to date book that provides motivation and instruction on how to utilize social media as a marketing tool to launch an online business. It is quite a short book at 142 pages and one that I managed to finish in just two sessions. It did spark a few thinking points for myself, which is my usual marking scheme when reviewing a book although I would have like to have seen more detail and some areas and also more case studies referenced but I guess Gary is building this from his own experience.
This is a good book and bang up to date covering aspects of Facebook and Twitter that are hot topics right now. It is great to see how you can leverage these social media technologies for the benefit of your business and Gary is a prime example of this success.